Tuesday 22 April 2014

Nike reportedly abandons the FuelBand and lays off its hardware division

One of the first mainstream brands to make wearable fitness electronics is getting out of the game. Nike confirmed to CNET this afternoon that the company is laying off people in its hardware division, which makes the FuelBand line of fitness trackers. "As a fast-paced, global business we continually align resources with business priorities," Nike spokesman Brian Strong told The Verge in an email. "As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs." The company declined further comment.Citing an unnamed source, CNET reports that as many as 55 people on Nike's 70-person hardware team were laid off on Thursday.
In addition to the FuelBand, Nike's hardware division makes the Nike+ sportwatch and other peripherals. The original FuelBand launched in 2012, but Nike was slow to iterate on it. Last fall, the company released a new version that added Bluetooth support and new color options but little else. Around the same time, Apple reportedly hired Nike's design director for the FuelBand to come work on its own wearable technology. CNET reports that a new FuelBand project was scrapped along with the other projects in Nike's Digital Sport division.

Moving forward, Nike will reportedly shift its focus to fitness software, including its Nike+ API, which other hardware makers can integrate into their own wearables.  The company also launched a software incubator in San Francisco last week called Fuel Lab that will help companies integrate NikeFuel, its fitness measurement system, into their own products.

Nike's move comes as the first wave of fitness wearables has failed to gain widespread mainstream adoption. At the same time, Nike's close partner Apple is expected to enter the market as early as this year. Apple's CEO, Tim Cook, is a longtime member of Nike's board. Given the expense and difficulty of making world-class hardware, along with the lukewarm reception these products are getting from customers, Nike appears to have decided that it's better off letting others build the next generation of devices.

                                                                                                            Source :   CNET

New Jailbreak Tweak Will Supercharge Your

If you’re the owner of a jailbroken iOS device, a new tweak can give you a wealth of better power down options… and even graft iOS 7.1’s new power down slider onto stock iOS 7, or give you back iOS 6’s power-off slider. Keen!
Now available on Cydia, BetterPowerDown is a new jailbreak tweak that gives you more control over powering down your iPhone or iPad, both visually and functionally.
Functionally, BetterPowerDown incorporates the RePower jailbreak tweak to give jailbreakers a few more options in regards to what they can do when they hold down the power on their iOS device. They can power down their iPhone or iPad like normal, or reset the device, or just respring it, allowing new jailbreak tweaks to take effect.
Visually, though, BetterPowerDown allows you to skin your device so the power down sliders can be changed in appearance. You can make your iOS 7.0 power slider look like iOS 7.1’s, revert it to iOS 6, or do something else entirely.
Available from the Big Boss repo, BetterPowerDown costs $0.99. You can check out a video review of it here.

                                                                                     Source :  idownloadblog.com

Google Glass Owners: Don’t Waste Your Money—Yet

If you missed your chance to buy Google Glass on Tuesday, it's probably for the best, according to the product's earliest users.

Google opened the gates to its face-mounted computer for a 24-hour window last week, and an eager public snapped up every model. Hate it or love it, everyone is curious.

But the Google Glass "explorers"—a select group who got the first few thousand models—have a message for people who want to join their tech-savvy in-crowd: Wait.
"There's no rush," said Noble Ackerson, explorer and developer of the LynxFit app. "[Future iterations are] probably going to be cheaper and a lot better than this beta product."

It's not that Glass isn't innovative or promising—it just delivers limited utility for its $1,500 price tag. "It continues to frustrate me because it's so unfinished," said technology blogger Robert Scoble. "It's a very expensive price for what it does right now."

Users complained that the dearth of applications—both from Google and third-party developers—means that Glass just isn't all that useful yet. Some were frustrated about the recent decision to scrap the video-calling feature. A Google developer conference in June will showcase new software—and provide a test of Glass's mass market viability, Scoble said.

For now, the general consensus among the explorers National Journal talked with is that Glass just isn't practical for the average use.

"When people are looking at buying Glass, they need to understand it's a concept," said Larry Domine, who teaches at Milwaukee Area Technical College. "It's really at the development stage." Added Larry Walsh, who runs the IT news and analysis site Channelnomics: "It's just not a very intuitive or usable device."

Ackerson, who just celebrated his one-year anniversary as an explorer, believes Glass's acceptance will depend on its utility. "The general population won't get used to Glass until they find a use for it," he said.

And the slow rollout of Glass, says Ackerson, fuels an "aura of exclusivity" and "echo chamber" of criticism from people who haven't even worn the device. To help satiate the curiosity of the many who don't have a pair of Glass, he started the Society of Glass Enthusiasts, which now has more than 3,000 members, to help educate the public about the product.

On the other hand, Daniel Castro, a senior analyst at the Information Technology and Innovation Foundation in Washington, believes that Google's gradual rollout is a smart move because it allows for a trial-and-error period with a small group of people enthusiastic about Glass's success.

Among the most common laments is Glass's battery life, which Google says is improved in its latest update. Users also said they hoped to see better apps for navigation, environment recognition, and communication. "A lot of things that I want to do are still apps that I have on my phone," Domine said.

"Google's been getting a pretty steady barrage of criticisms over Glass," Walsh said. "It's not about privacy; it's about functionality."

Even shooting hands-free photos and videos—one of Glass's main calling cards—has come with problems. Users reported accidentally taking photos by blinking, with some of then ending up on Facebook. Scoble added that the tiny screen makes it difficult to review photos, and there's no way to upload them to services like Instagram.

So who should be using Glass? Explorers said the clientele falls into three categories: Developers or creatives with a business idea, technophiles (who probably already have a pair), and people with extra money to spend.

"It was the first-kid-on-the-block thing that got me," said Walsh. "My experience with it proved it not to be a good investment."

One explorer who has put the technology to professional use is Dr. Rafael Grossman, who has performed surgery while wearing Glass and sees lots of possibility in the health care field. He was able to livestream an operation while his students watched. "If you could integrate Glass to the electronic health record … I think that you prevent medical errors."

Still, Grossman said he uses his Glass only for professional purposes. "At that price tag, the regular user would not be making a wise decision," he said. "It's not ready to be everything you would want it to do."

One day, users said, Glass's performance will match its potential. Emergency responders could see real-time building layouts. Construction workers could read instructions without having to put down their tools. And a mother could teach her child to cook a family recipe from across the country.

Even today's Glass, Ackerson says, makes technology less intrusive by keeping his hands free and allowing him to see moments normally, not through the lens of a camera.

But for now, buyers should be prepared to spend a lot of money to help put a limited system through its paces.

And, of course, they should be ready to deal with the social fallout that comes with it. Users should be prepared to be somewhat of a spectacle—and deal with a fair amount of derision. "There's a high probability of not getting laid if you're wearing it," Walsh said. "You're also buying into what is still now a social stigmatism."

                                                                                                         
                                                                                                                   Source : nationaljournal.com

Apple’s sales for last quarter expected to be flat

Apple is unlikely to show any sales growth when it reports second-quarter results on Wednesday. At least, that's the take from a collection of 37 different analysts.

Polling analysts for their predictions on Apple's second fiscal quarter, which ended in March, Fortune found an average revenue estimate of $43.5 billion. That forecast is actually a bit lower than the $43.6 billion in sales that Apple reported during last year's second quarter.

Apple's own guidance for its second quarter calls for revenues of between $42 billion and $44 billion. Announced by Apple in January, that news actually sent the stock tumbling as analysts had initially been expecting revenues of $46 billion.

As noted by Fortune, the analysts polled have since lowered their expectations to keep them more in line with Apple's guidance.

Among specific analysts who released investor notes on Monday, Piper Jaffray's Gene Munster is looking for revenues close to $44 billion, while Wells Fargo's Maynard Um expects $44.3 billion. But Um sees a bit of risk to his prediction based on potentially lower sales of the iPhone and iPad.


                                                                                                         Source : cnet.com

You can now turn in any Apple product at an Apple Store for free recycling

In line with Earth Day and as part of its latest environmental push, Apple has announced that it will take back any Apple product for free recycling.
Apple has already been giving gift cards in exchange for used iPhones, iPads and Macs that are in good enough condition to be resold, while those deemed to have no monetary value will be recycled for free. Now this reuse and recycling program has been extended to all Apple products.

Apple says that this also builds on the recycling programs it has set up in cities and college campuses in 95 percent of the countries where its products are sold. It claims that such programs, which take in non-Apple products too, have helped to keep out more than 421 million pounds of electronics from landfills since 1994.


Our commitment to recycling [Apple]

                                                                                                               Source :  thenextweb.com