Apple will launch a cheaper version than the current Ipad Mini
Little by little, Apple is forced to align with trends tablet market by launching more devices to compete against cheap Android-based products. According to analysts, the current iPad Mini is not cheap enough to be a credible alternative to entry-level tablets based on Android, is need for a model whose price to fall below the minimum threshold of $ 329, which is offered at present.
In a letter to investors, Glen Yeung - Citi Research specialist company, talked about a change in strategy for Apple, which provides less expensive product launch. Another clue is the comment made by one of Apple executives named Peter Oppenheimer, in which he talked about the company's willingness to give up a portion of the profit that can be obtained in the short term in the hope of more favorable long-term prospects .
In confirmation of the new strategies come and investigations made in the supply of components for Apple products, showing an increase in orders for older generation hardware belonging to the product series iPhone 4/4S.
According to the same Glen Yeung, Apple may launch in September this year and an iPhone model for low-end market, followed by an iPad Mini tablet priced below $ 250.
