Samsung versus Apple smartphone buyers

Users of iPhones are on average better educated, younger and wealthier than those who prefer competing solutions smartphone Samsung (CIRP).Thus, while one of the counter-ads Samsung launched against rival mocking Apple iPhone phone owners, suggesting that the Cupertino company's products are sought only for "nerds elders", in reality the situation seems to be different. So-called nerds are actually well educated young and financially better than Samsung smartphone owners.




The study compiled by the U.S. indicate that most users of iPhone phone falls in the age cohort 25-34 years old, college graduates and have average or above average income. The same study shows that although most users of smartphones Samsung fall in the same age group 25-34 years, the proportion of those who hold a graduate degree in higher education is lower, and the number of low income is higher .The observed differences can be explained quite easily if you look at the offer Samsung products. Unlike Apple, which has so far offered only in premium products, generally more expensive than the market average and accessible to a limited category of users, Samsung has chosen a generalist approach, launching smartphone models for all tastes and pockets.